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H&R Block

Developing Financially Savvy Teens

Categories: Financial Services Retail


Americans are failing to equip our youth with the skills needed to make effective money-management decisions. Instead of making simple mistakes while young, they are making mistakes with serious ramifications as adults. To help, H&R Block and its engaged our team to expand and elevate its latent Dollars & Sense program, created in 2009 to increase teens’ financial literacy.


With H&R Block, we created a real-world simulation – the H&R Block Budget Challenge — to help teens learn how to make real-life decision without real-life consequences. Students play classroom against classroom and student against student, competing for $3 million in grants. As part of its commitment to financial literacy, H&R Block offers the game free to teachers and home school educators. Employee associates help us award the students and teachers in their local communities.


This school year alone, we have generated nearly 900 million impressions to date, and traffic to the Dollars & Sense website has increased more than 14,000% year-over-year. Thousands of teachers have received tools and lesson plans for their students; 100,000 students (and counting) have gained valuable financial literacy skills; and the company has given away $3 million in scholarships and grants.